Collection: Adada

Adada is a French, women-led soft toy brand creating design-led, timeless companions for children and the homes they grow up in. Inspired by modernist design and the magic of childhood, each plush character, from foxes in marinière stripes to crocodiles with a story, balances form, emotion, and exceptional quality. Made to be loved, passed down, and displayed as much as played with. 

Shop Adada soft toys in the UK at Hide & Giggle, London’s curated destination for beautiful children’s design.


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