{"title":"TOYS","description":"\u003cp\u003eFrom soft and cuddly to big and buildable, our toy collection is chosen for curious minds and busy hands.\u003c\/p\u003e\n\u003cp\u003eEvery piece is designed to spark imagination, encourage movement, and look good doing it.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6\u003ePlay, discover, repeat. \u003c\/h6\u003e","products":[{"product_id":"jermaine-the-bear","title":"Jermaine the bear - Medium","description":"\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"0e253840-4649-4a3f-928a-8629cf6dcb6a\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5-2\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word dark markdown-new-styling\"\u003e\n\u003cp data-start=\"69\" data-end=\"221\"\u003eMeet \u003cstrong data-start=\"69\" data-end=\"86\"\u003eJermaine\u003c\/strong\u003e, the travelling, ever-protective teddy.\u003cbr data-start=\"126\" data-end=\"129\"\u003eBorn in Berlin’s Grunewald forest, he grew up calm, thoughtful, and just a little legendary.\u003c\/p\u003e\n\u003cp data-start=\"223\" data-end=\"524\"\u003eJermaine loves apple juice, late-night parties with friends, and keeping everyone safe with his extraordinary sense of smell. When danger approaches, he’s the first to know and when he’s unhappy, he grumbles in fifteen languages (a rare talent that draws curious children from all over the world).\u003c\/p\u003e\n\u003cp data-start=\"526\" data-end=\"659\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eNow, Jermaine dreams of travelling far beyond the forest… with one big goal in mind: becoming the ambassador of all teddy bears. 🌍🧸\u003c\/p\u003e\n\u003cp data-key=\"hHTBo\" data-pm-slice=\"1 1 []\"\u003eThe teddy bear - a timeless symbol of childhood is reimagined with tenderness in Jermaine the Bear. Soft and comforting, he is a loyal companion made to be cherished for years to come.\u003cbr\u003eHand-sewn and hand-embroidered from carefully knitted and dyed fabrics, our teddy bear is designed to be completely safe for little ones to sniff, suckle, and cuddle. Also available as a lovey, Jermaine brings warmth and reassurance from the earliest days.\u003cbr\u003eWith his minimalist, elegant design, he delights children and adults alike, adding a gentle touch of charm to a nursery, bedroom, or living space.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Adada","offers":[{"title":"Default Title","offer_id":52984594596177,"sku":"AD_4262416010134","price":50.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/3052\/3473\/files\/JERMAINEORANGEDEBOUT_fe5db5f4-d755-4042-9485-ac6515c71ab9.jpg?v=1774261436"},{"product_id":"scott-the-dachshund","title":"Scott the dachshund - Large","description":"\u003cp data-start=\"70\" data-end=\"241\"\u003eMeet \u003cstrong data-start=\"70\" data-end=\"84\"\u003eScott\u003c\/strong\u003e, the confident, teasing dachshund.\u003cbr data-start=\"119\" data-end=\"122\"\u003eBorn in London, he feels most at home strolling through Hyde Park - preferably while playfully annoying the city’s foxes.\u003c\/p\u003e\n\u003cp data-start=\"243\" data-end=\"434\"\u003eKind but delightfully untamed, Scott has one rule: visitors should never arrive with empty pockets. No sweets? Watch your calves. Colourful treats, on the other hand, earn instant friendship.\u003c\/p\u003e\n\u003cp data-start=\"436\" data-end=\"554\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eScott trembles constantly and no one knows why. But there’s one proven cure: big hugs and endless cuddles from children 💛\u003c\/p\u003e\n\u003cp data-key=\"4DgaY\" data-pm-slice=\"1 1 []\"\u003eWhat could be better than a cuddly dog to become a child’s best friend? With his long floppy ears and gentle expression, Scott the Dachshund is a comforting, endearing companion made for hugs and everyday adventures.\u003c\/p\u003e\n\u003cp data-key=\"jO3v8\"\u003eCarefully crafted from high-quality Oeko-Tex certified fabrics, he is as safe as he is lovable. Thoughtfully made with respect for responsible production, Scott reflects our commitment to quality, care, and lasting values.\u003c\/p\u003e","brand":"Adada","offers":[{"title":"Default Title","offer_id":52984653971793,"sku":"AD_4262416010103","price":76.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/3052\/3473\/files\/SCOTT-DEBOUT_cb298365-d91b-40bc-84d9-3e5cfd3e2647.jpg?v=1774261560"},{"product_id":"gisel-the-cat","title":"Gisel the cat - Large","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMeet\u003c\/span\u003e\u003cspan\u003e \u003cstrong\u003eGisel\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e, the shy yet endlessly curious cat.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e Born in Lisbon beneath a blooming bougainvillea near St. George’s Castle, she arrived with her eyes wide open—and they never really closed.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eGisel wants to see everything. From charming boutiques to irresistible ice-cream parlours and the city’s finest fishmongers, she treats life like a never-ending treasure hunt. A little coquettish, she especially loves Liberty dresses—they remind her of her flower-filled garden.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOne day, a child gently stroked her as she rested on a low brick wall. Gisel’s eyes finally closed… in pure delight. Since then, though curiosity still leads the way, her favourite discovery of all is a child’s loving caress. 🐱🌸\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-key=\"1Olmb\" data-pm-slice=\"1 1 []\"\u003eAn ideal gift for children and adults alike, this cuddly cat brings comfort to little ones and charm to any home. A faithful companion, Gisel the Cat is made to be cherished for years, creating shared memories and wonderful stories along the way.\u003c\/p\u003e","brand":"Adada","offers":[{"title":"Default Title","offer_id":52985395020113,"sku":"AD_4262416010035","price":67.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/3052\/3473\/files\/CHAT-NOIR-DEBOUT_cat_fc760434-284f-40cf-834e-d402e61639ca.jpg?v=1774261612"},{"product_id":"arthus-the-fox","title":"Arthus the fox - Large","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMeet \u003cstrong\u003eArthus\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e, the lively, stubborn fox from Brittany.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e Every day, he dashes through green fields and all the way to the wild, choppy sea—always searching, always moving.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eArthus doesn’t quite know what he’s looking for, only that stopping isn’t an option. His endless roaming leads him to untamed landscapes, unlikely animal friends, and evenings spent gazing at the sea he adores.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOne day, his run is interrupted by a child eating a warm pancake. Curious, Arthus approaches. The child shares it with him—and suddenly, for the first time, Arthus feels calm. He stops searching. He’s found something better: a friend. 🦊🌊\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-key=\"iGmTc\" data-pm-slice=\"1 1 []\"\u003eArthus the Fox is a lovable companion children won’t want to part with. With his curious eyes, big ears, and pointed snout, he is ready for adventures and endless cuddles.Handmade with care from high-quality materials, each Arthus plush is irresistibly soft and crafted with meticulous attention by our seamstresses. Also available as a lovey for toddlers, he offers comfort and tenderness from the very first hug. Perfect for children and adults alike, Arthus brings warmth, softness, and joy wherever he goes.\u003c\/p\u003e","brand":"Adada","offers":[{"title":"Default Title","offer_id":52985405964625,"sku":"AD_4262416010110","price":76.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/3052\/3473\/files\/ARTHUSDEBOUT1_9e1aae00-3842-44ba-8667-c490a4a6879a.jpg?v=1774261707"},{"product_id":"hector-the-mouse","title":"Hector the mouse - Medium","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMeet \u003cstrong\u003eHector\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e, the brave and endlessly friendly mouse.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e Born on Paris’s Faubourg-Saint-Denis, he learned early how to fend for himself—and became the perfect companion along the way.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAlso known as \u003c\/span\u003e\u003cspan\u003eTotor\u003c\/span\u003e\u003cspan\u003e to his friends, Hector is kind, affectionate, a little dramatic, and never short of a story. He loves to debate, whistle, and chat in pure Parisian slang. He even smokes twigs (without ever coughing).\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAlways ready to protect his friends, Hector once stood up to a bully and lost an ear in the process. His friends quickly fixed that—with a brand-new, glow-in-the-dark one. Proof that bravery shines brightest when shared. 🐭✨\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-key=\"rbakI\" data-pm-slice=\"1 1 []\"\u003eHector the stuffed animal rat is an original companion with a story of his own. Known as \u003cstrong\u003eHector the Protector\u003c\/strong\u003e, he wears a phosphorescent bionic ear - a brave reminder of the day he saved his friend. Soft and reassuring, he brings comfort like no other.\u003c\/p\u003e\n\u003cp data-key=\"Gnk16\"\u003eCarefully crafted by our skilled seamstresses, each piece is made from Oeko-Tex certified fabrics to ensure both softness and safety. A thoughtful gift for children and adults alike, Hector is at once a loyal lifelong friend and a beautifully designed object, bringing charm and character to any home.\u003c\/p\u003e","brand":"Adada","offers":[{"title":"Default Title","offer_id":52985442402641,"sku":"AD_4262416010202","price":50.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/3052\/3473\/files\/hector_1d968b35-ce74-4503-a4c6-fa6b6f3b8bce.jpg?v=1774261749"},{"product_id":"trapeze-yellow","title":"Trapeze bar - Yellow","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThat gentle back-and-forth keeps kids secretly training their balance: no drills, no pressure, just fun. Before they know it, they’re steadier, braver, and ready for all their everyday adventures.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis item is handmade, so your piece may differ slightly from the photo. However, all of the Eperfa products are crafted to maintain a consistent appearance and quality.\u003c\/p\u003e","brand":"Eperfa","offers":[{"title":"Default Title","offer_id":52985775882577,"sku":"EP_Lol-003-2","price":43.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/3052\/3473\/files\/trapeze_yellow_1.jpg?v=1774262376"},{"product_id":"trapeze-blue","title":"Trapeze bar - Blue","description":"\u003cp\u003eThat gentle back-and-forth keeps kids secretly training their balance: no drills, no pressure, just fun. Before they know it, they’re steadier, braver, and ready for all their everyday adventures.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis item is handmade, so your piece may differ slightly from the photo. However, all of the Eperfa products are crafted to maintain a consistent appearance and quality.\u003c\/p\u003e","brand":"Eperfa","offers":[{"title":"Default Title","offer_id":52985793478993,"sku":"EP_Lol-003-1","price":43.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/3052\/3473\/files\/trapeze_blue.jpg?v=1774262553"},{"product_id":"gymnastic-rings-yellow","title":"Gymnastic rings - Yellow","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eThe gentle rhythm of swinging softly supports the growing nervous system, helping the body and senses connect and move together with ease. While little hands grip, hang, and play, building strength and confidence along the way.\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis item is handmade, so your piece may differ slightly from the photo. However, all of the Eperfa products are crafted to maintain a consistent appearance and quality.\u003c\/p\u003e","brand":"Eperfa","offers":[{"title":"Default Title","offer_id":52985844629841,"sku":"EP_Lol-004-2","price":52.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/3052\/3473\/files\/eperfa_rings_1_9848fed2-6168-4461-ade7-45be815c8976.jpg?v=1774262689"},{"product_id":"gymnastic-rings-blue","title":"Gymnastic rings - Blue","description":"\u003cp\u003eThe gentle rhythm of swinging softly supports the growing nervous system, helping the body and senses connect and move together with ease. While little hands grip, hang, and play, building strength and confidence along the way.\u003c\/p\u003e\n\u003cp\u003eThis item is handmade, so your piece may differ slightly from the photo. However, all of the Eperfa products are crafted to maintain a consistent appearance and quality.\u003c\/p\u003e","brand":"Eperfa","offers":[{"title":"Default Title","offer_id":52985867239761,"sku":"EP_Lol-004-1","price":52.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/3052\/3473\/files\/eperfa_3_cb2e0300-7de8-49f0-885d-f91f3b001c3d.jpg?v=1774262783"},{"product_id":"tony-the-crocodile","title":"Tony the crocodile - Large","description":"\u003cp\u003eMeet \u003cstrong data-start=\"73\" data-end=\"86\"\u003eTony\u003c\/strong\u003e, the lake’s most misunderstood crocodile.\u003cbr data-start=\"128\" data-end=\"131\"\u003eFor years, he was a legend near Lake Victoria. Huge, mysterious, and (supposedly) frightening. In truth, Tony was simply lonely… and much more interested in lake plants than in trouble.\u003cbr\u003eOne day, a fearless girl named Sylvia sat right on his back, thinking he was her favourite tree trunk. She came back the next day. And the next.\u003cbr\u003eToo touched to scare her, Tony quietly carried her all the way to school. Soon, he was giving rides to all the children.\u003cbr\u003eAt last, Tony wasn’t alone anymore. And the children? They kept their special school bus as a big secret. \u003cmeta charset=\"utf-8\"\u003e🐊💛\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eIn our hands, the crocodile becomes a lovable companion full of character. With soft scales and a wide smile, Tony is both playful and reassuring, a loyal friend for every adventure and a keepsake to treasure for years to come. Hand-sewn and hand-embroidered from organic cotton, our plush crocodile is completely safe for little ones to sniff, chew, and cuddle. Designed with a delightfully toothy grin, slightly wild and wonderfully funny - Tony charms children and adults alike. His minimalist design captures the spirit of the crocodile in a simple, endearing way.\u003c\/p\u003e\n\u003carticle data-turn=\"user\" data-scroll-anchor=\"false\" data-testid=\"conversation-turn-19\" data-turn-id=\"3b206aad-d3b3-4392-9672-aec1a9fcf691\" dir=\"auto\" class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-(--header-height)\" tabindex=\"-1\"\u003e\u003c\/article\u003e","brand":"Adada","offers":[{"title":"Default Title","offer_id":53175933108561,"sku":"AD_4262416011926","price":110.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/3052\/3473\/files\/tony_c0aea0e5-1f37-41c1-a586-b2da57460d7a.jpg?v=1774263417"},{"product_id":"gymnastic-rings","title":"Gymnastic rings - Green","description":"\u003cp\u003eThe gentle rhythm of swinging softly supports the growing nervous system, helping the body and senses connect and move together with ease. While little hands grip, hang, and play, building strength and confidence along the way.\u003c\/p\u003e\n\u003cp\u003eThis item is handmade, so your piece may differ slightly from the photo. However, all of the Eperfa products are crafted to maintain a consistent appearance and quality.\u003c\/p\u003e","brand":"Eperfa","offers":[{"title":"Default Title","offer_id":53180663005521,"sku":"EP_Lol-004-3","price":52.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/3052\/3473\/files\/rings_green22_e6135764-9afa-4df5-9b1d-6fb16070f2eb.jpg?v=1774263808"},{"product_id":"gymnastic-rings-rose","title":"Gymnastic rings - Rose","description":"\u003cp\u003eThe gentle rhythm of swinging softly supports the growing nervous system, helping the body and senses connect and move together with ease. While little hands grip, hang, and play, building strength and confidence along the way.\u003c\/p\u003e\n\u003cp\u003eThis item is handmade, so your piece may differ slightly from the photo. However, all of the Eperfa products are crafted to maintain a consistent appearance and quality.\u003c\/p\u003e","brand":"Eperfa","offers":[{"title":"Default Title","offer_id":53180760424785,"sku":"EP_Lol-004-4","price":52.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/3052\/3473\/files\/rings_red_22_8899612b-f6ef-438d-8fcf-bc76d234863f.jpg?v=1774263939"},{"product_id":"trapeze-bar-green","title":"Trapeze bar - Green","description":"\u003cp\u003eThat gentle back-and-forth keeps kids secretly training their balance: no drills, no pressure, just fun. Before they know it, they’re steadier, braver, and ready for all their everyday adventures.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis item is handmade, so your piece may differ slightly from the photo. However, all of the Eperfa products are crafted to maintain a consistent appearance and quality.\u003c\/p\u003e","brand":"Eperfa","offers":[{"title":"Default Title","offer_id":53182435098961,"sku":"EP_Lol-003-3","price":43.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/3052\/3473\/files\/trapeze_red.jpg?v=1774264069"},{"product_id":"trapeze-bar-rose","title":"Trapeze bar - Rose","description":"\u003cp\u003eThat gentle back-and-forth keeps kids secretly training their balance: no drills, no pressure, just fun. Before they know it, they're steadier, braver, and ready for all their everyday adventures.\u003c\/p\u003e\n\u003cp\u003eThis item is handmade, so your piece may differ slightly from the photo. However, all of the Eperfa products are crafted to maintain a consistent appearance and quality.\u003c\/p\u003e","brand":"Eperfa","offers":[{"title":"Default Title","offer_id":53182439096657,"sku":"EP_Lol-003-4","price":43.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/3052\/3473\/files\/trapeze_red2.jpg?v=1774264162"},{"product_id":"explorer-set-sand-grey","title":"Explorer set - Sand grey","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBoost your child’s motor skills through creative, open-ended play. Build ride-ons, rocking horses, balance boards, and endless imaginative creations. Build 15 different creations and many more for for the creative-minded.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Explorer Set is perfect for toddlers and young kids - and fun for parents too! A great medium-sized set that keeps kids happily engaged for hours.\u003c\/span\u003e\u003cspan\u003e 🎨🚀\u003c\/span\u003e\u003c\/p\u003e","brand":"Modu","offers":[{"title":"Default Title","offer_id":53218218934609,"sku":"MOTO_M-SET-EXP-SG-HY","price":169.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/3052\/3473\/files\/explorer2.jpg?v=1772831614"},{"product_id":"explorer-set-mint","title":"Explorer set - Mint","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBoost your child’s motor skills through creative, open-ended play. Build ride-ons, rocking horses, balance boards, and endless imaginative creations. Build 15 different creations and many more for for the creative-minded.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Explorer Set is perfect for toddlers and young kids - and fun for parents too! 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